National Geographic Birds: Field Guide to North America

Client: National Geographic

The product will focus on the National Geographic tradition of high-quality birding content to aid in identification in the field with an emphasis on UI/UX design, and ease of implementing content or functionality updates. Presentation will include navigation through 995 species that include content such as maps, audio for songs and calls, similar looking and sounding species, and text for a brief overview for the species, as well as appearance, behavior. Navigation through other content is through a list on the left side, including such features as: My Journal, allowing users to track their sightings by species, events, and locations, and can include such data as: event name, location (using GPS coordinates when connected), species sighted, time, date, weather (when connected or user can add manually), notes and photos; Lists, including both pre-populated lists provided by National Geographic and user lists; Quizzes, 10 quizzes of 10 multiple choice questions using text, image, and audio; Tool Kit, which includes both articles and videos; News, which provides a real-time news feed of news articles; Information about the app and National Geographic.

Services Provided:

  • Audio testing
  • Quality Assurance
  • QoR(Quality of Relevency)
  • QoD(Quality of Data)

Innolance is central to our efforts, helping measure the Voice of the Customer across a multitude of communications channels and distill it into something the business can act on, quickly and meaningfully. Across the board, Innolance has helped us leverage customer feedback to improve our business decisions–on policy, pricing, messaging, and even product features. They are an invaluable partner to Rosetta Stone–and by extension, to our customers.

Innolance is an iOS developer who offers useful suggestions with design insight; is efficient, up front, honest, and extremely professional. We were up against an extremely tight deadline to develop the NG Oceans app involving many players and it came through with flying colors. My experience was absolutely positive.

Nilofer Saidi

Sr. Director

Patrick Truby

Senior Graphic Designer