National Geographic Birds: Field Guide to North America

Client: National Geographic

The product will focus on the National Geographic tradition of high-quality birding content to aid in identification in the field with an emphasis on UI/UX design, and ease of implementing content or functionality updates. Presentation will include navigation through 995 species that include content such as maps, audio for songs and calls, similar looking and sounding species, and text for a brief overview for the species, as well as appearance, behavior. Navigation through other content is through a list on the left side, including such features as: My Journal, allowing users to track their sightings by species, events, and locations, and can include such data as: event name, location (using GPS coordinates when connected), species sighted, time, date, weather (when connected or user can add manually), notes and photos; Lists, including both pre-populated lists provided by National Geographic and user lists; Quizzes, 10 quizzes of 10 multiple choice questions using text, image, and audio; Tool Kit, which includes both articles and videos; News, which provides a real-time news feed of news articles; Information about the app and National Geographic.

Services Provided:

  • Audio testing
  • Quality Assurance
  • QoR(Quality of Relevency)
  • QoD(Quality of Data)

Innolance is central to our efforts, helping measure the Voice of the Customer across a multitude of communications channels and distill it into something the business can act on, quickly and meaningfully. Across the board, Innolance has helped us leverage customer feedback to improve our business decisions–on policy, pricing, messaging, and even product features. They are an invaluable partner to Rosetta Stone–and by extension, to our customers.

Innolance has been a philanthropic partner with Fairfax County Public Schools and our Collect for Kids school supply drive for several years.  Primarily Innolance supports our website but in reality they do a lot more.  From the ground up they built site, they’ve added truly dynamic mapping features, and have been our “fix it” team when problems arise.  They are extremely responsive each spring and fall when major updates are needed and ready to fix issues within hours not days or weeks.  If Innolance supports Fairfax County Public Schools with A+ service as philanthropists, I can only imagine how responsive, innovative and engaging they are for other clients.

Thank you to the Innolance team for their support of Fairfax County Public Schools.

Nilofer Saidi

Sr. Director

Jay Garant

Administrator, Business and Community