National Geographic Birds: Field Guide to North America

Client: National Geographic

The product will focus on the National Geographic tradition of high-quality birding content to aid in identification in the field with an emphasis on UI/UX design, and ease of implementing content or functionality updates. Presentation will include navigation through 995 species that include content such as maps, audio for songs and calls, similar looking and sounding species, and text for a brief overview for the species, as well as appearance, behavior. Navigation through other content is through a list on the left side, including such features as: My Journal, allowing users to track their sightings by species, events, and locations, and can include such data as: event name, location (using GPS coordinates when connected), species sighted, time, date, weather (when connected or user can add manually), notes and photos; Lists, including both pre-populated lists provided by National Geographic and user lists; Quizzes, 10 quizzes of 10 multiple choice questions using text, image, and audio; Tool Kit, which includes both articles and videos; News, which provides a real-time news feed of news articles; Information about the app and National Geographic.

Services Provided:

  • Audio testing
  • Quality Assurance
  • QoR(Quality of Relevency)
  • QoD(Quality of Data)

Innolance is an iOS developer who offers useful suggestions with design insight; is efficient, up front, honest, and extremely professional. We were up against an extremely tight deadline to develop the NG Oceans app involving many players and it came through with flying colors. My experience was absolutely positive.

National Geographic is known for high standards and quality products.  Our apps are enjoyed by millions of people around the world every day, and we need to make  sure they meet our standards of excellence. Innolance has provided stellar QA services for  most of our best selling apps, including National Parks by National Geographic, City Guides by National Geographic, National Geographic World Atlas, and Weird but True. Their attention to detail, professionalism, and ability to push our software to its limits before release is a vital component in our apps

Patrick Truby

Senior Graphic Designer

Jess Elder

Product Manager