Responsive Web Design Benefits Posted on August 5, 2013August 25, 2015 by admin If you’re thinking about a website overhaul, you’ve probably heard about Responsive Web Design — but you might not have heard what’s so great about it. Responsive Web Design is a type of design for multi-platform use, which uses media queries to identify what size of screen it’s being viewed on and shuffles around screen elements for a pleasing appearance. Why is that a good thing? Here’s why: Usability Usability is one of the main things that business-minded types overlook. Though it’s often consider mainly a design characteristic, usability is one of the most important aspects of your site, since users who can’t figure out your site move on rapidly to the ones they can. This is especially crucial with the wide variety of screen sizes on the market, and the huge explosion of mobile browsing. Even something as simple as having to scroll excessively will drive your viewers elsewhere. A mobile app simply won’t cut it, unless you want to produce one that’s pleasing on a smartphone, one for a Kindle Fire, another for an iPad and so on. Plus, users like the reliable experience of having the same appearance and ability to navigate the same way across all their devices. Higher Engagement/Sales This is the other side of the usability coin — better usability leads to more customer engagement and sales. You’ve no doubt spent some of your downtime during a commute or waiting for an appointment researching, reading, even buying from your smartphone or tablet. Millions of people across the globe are doing the very same thing. The question is, are they able to do it easily and pleasingly from your site? Easier Maintenance The biggest bugbear of having separate mobile and browser-based sites was keeping them synced — keeping all the same information, articles, and resources all up to date and errorfree. What a pain. If you’ve been running a browser-based site and a mobile site, look forward to updates being completed in half the time. Better SEO Let’s not forget — Google itself endorses Responsive Web Design. Sites rank better when traffic isn’t split between the mobile site and the traditional one. And, Google reports that multiplatform optimized devices perform better in local search results than their mobile counterparts. With a single multi-platform-optimized site, you’ll be able to invest greater efforts in SEO without worrying about diluting your results. If you’re looking to revamp your web design, maybe Innolance can help. Contact us today for a no-obligation consultation.