Web development is not something a company does everyday, and because of that, outsourcing the task might be the best idea. The world is moving far too fast to expect in-house developers — who, if you have them, most likely spend their time making custom applications for in-house use — to turn their hands to web development when their experience is already past its prime. If instead you outsource your web development, you can hire a company who is at the cutting edge of technology, and for whom the technical requirements of web development are old hat.

 

That, of course, is aside from all the other reasons you might outsource development. With the right company, you can produce quicker turn-around time, quicker time to market, and improved performance, as well as manage risk. It is likely you will even cut costs compared to insourcing with your own team.

 

Some Things To Consider When Seeking a Web Development Firm

 

Cost-Effectiveness: Since cutting costs is nearly always the primary incentive for pursuing outsourcing, the quickest way to filter potential companies is by whether they will meet your budget.

 

Expertise: Naturally, this is the second most important attribute. The web development firms you consider must be highly regarded, with an excellent portfolio. Make sure that they can meet your company’s aesthetic and that the websites in their portfolio use cutting-edge principles and techniques, such as responsive web design.

 

Search Engine Optimization: Web development isn’t just about a pretty design and an easyto-navigate site. What’s under the hood matters too. If they don’t ask you about your SEO strategy, this is a red flag, as an effective web development team will ensure that a lot of search engine optimization is “baked-in,” which means the goals need to be stated early in the development process.

 

Communication: Communication is crucial to bringing everyone’s talents to bear. Does the development firm seem responsive? Are they transparent in their project management scheduling? Are they available to talk during business hours? Ensuring that the lines of communication are wide open is the key to a swift and effective development process.

 

The Internet is now the primary venue for marketing campaigns, and your website must reflect its importance. Increasingly, the brand image of a company is known by its website, as Google shunts millions of queries toward it. Don’t cut corners, and don’t let plodding development hold you back. Contact Innolance today for a no-obligation consultation to explore how we can meet your web development needs.